Forget the headstands and downward-facing dogs. The biggest asana Baba Ramdev might be performing these days is facing the consequences of the Supreme Court's recent ruling on Patanjali Ayurved's advertising practices. The case, which has reignited the debate on misleading advertisements, particularly those featuring celebrity endorsements, exposes a deeper concern – the vulnerability of consumers to deceptive marketing tactics and the imperative for stricter regulations to protect their interests.